A singer/songwriter from Oologah, Oklahoma, Zach Bryan is motivated to stay true to himself and is proud of his small-town background. The 25-year-old was honorably discharged from the Navy after serving for seven years. His raspy voice, which combines outlaw country with classic folk melody and has a rough edge that cuts to the bone, is the key to his popularity.
His pivotal moment makes all of that abundantly evident. Zach’s enthusiasm reverberates off the strings of his dependable Guild in the music video for “Heading South,” which was shot on a phone in the oppressive 95-degree heat outside his Navy barracks. The moment is genuine, raw, and real as he belts out lyrics that he had composed minutes earlier while drenched in sweat. Without any help from the music industry, that video has already been viewed millions of times, and millions more people have connected with Zach’s 2019 first album, “DeAnn,” and its beautiful, true songs. Few artists can match Zach, a man of straightforward language, in his ability to add depth to his work. His concept, which is evident in everything he produces, is that who you are is limited to the person you are right now.
