On November 7, 2010, Westbrook, a former image consultant turned cosmetics artist, launched her YouTube channel GlamLifeGuru, subsequently renamed Tati. She understood very little about cameras and editing when she first started. “At first, when I sat down to edit, it would be a twelve-hour process,” she said in 2015, adding, “Beauty tutorials still take a long time, but I’ve been able to get this down to three hours.”
She is generally regarded as “a progenitor of YouTube’s beauty scene” and “the mother of the YouTube beauty community,” according to Newsweek, and she passed the one-million subscriber mark in early 2016. Westbrook specializes in cosmetics and beauty reviews, advice, and techniques.
